Tagged "audience engagement"
Importance of Having Brand Games Branded games give your audience an extra way of interacting with your brand. Games are the only form of media that you have to actively engage in to utilize. While music and movies can be enjoyed from an engaged audience, most of that audience is consuming the media passively, with something else on their mind. Video games require active participation in order to continue the experience, which leads to higher consumer levels of engagement. Increased engagement with a brand will help keep customer retention and drive consumer promotion via word of mouth, which has been...Read more →