Tagged "games for brands"

Deepening Brand Engagement - Lessons from Video Games and Beyond

As of 2018, there are 2.2 billion active gamers worldwide (according to the Global Games Market report). In North America, video games generated $27 billion in revenue in 2017 while the Asia-Pacific region generated $51.2 billion. Globally, smartphone gamers represent 32 percent of the market, console gamers represent 31 percent, and PC gamers represent 23 percent. A huge segment of the world plays video games, and the profile of a “gamer” is no longer limited to the nerd stereotype of the 80s and 90s. The growth of the industry and the diversity of playstyles and interests show that anyone can...
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Better Branding with Games

Importance of Having Brand Games Branded games give your audience an extra way of interacting with your brand. Games are the only form of media that you have to actively engage in to utilize. While music and movies can be enjoyed from an engaged audience, most of that audience is consuming the media passively, with something else on their mind. Video games require active participation in order to continue the experience, which leads to higher consumer levels of engagement. Increased engagement with a brand will help keep customer retention and drive consumer promotion via word of mouth, which has been...
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