Tagged "video game advertising"
This document entails the analysis and study of retro videogame ads both in print and in video from the 1980s to the past decade of 2010. Starting with a brief background of the subject, this research proposal expands on the history and why understanding where these videogame ads came from and how they have adapted within their time is important to market researchers. Questions are established and through a content analysis, resolution to the shifting trends and traits of these selected videogame ads will be found. Understanding how videogame ads have evolved in the studied 30 years is an essential...Read more →