Tagged "video games for brands"


Deepening Brand Engagement - Lessons from Video Games and Beyond

As of 2018, there are 2.2 billion active gamers worldwide (according to the Global Games Market report). In North America, video games generated $27 billion in revenue in 2017 while the Asia-Pacific region generated $51.2 billion. Globally, smartphone gamers represent 32 percent of the market, console gamers represent 31 percent, and PC gamers represent 23 percent. A huge segment of the world plays video games, and the profile of a “gamer” is no longer limited to the nerd stereotype of the 80s and 90s. The growth of the industry and the diversity of playstyles and interests show that anyone can...
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