Deepening Brand Engagement - Lessons from Video Games and Beyond

As of 2018, there are 2.2 billion active gamers worldwide (according to the Global Games Market report). In North America, video games generated $27 billion in revenue in 2017 while the Asia-Pacific region generated $51.2 billion. Globally, smartphone gamers represent 32 percent of the market, console gamers represent 31 percent, and PC gamers represent 23 percent. A huge segment of the world plays video games, and the profile of a “gamer” is no longer limited to the nerd stereotype of the 80s and 90s. The growth of the industry and the diversity of playstyles and interests show that anyone can...
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Guidelines for Video Game Trailers

For many people, the trailer will be their first encounter with the game. Using these guidelines, you can be sure to leave a favorable and lasting impression.
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SNES Sprite Engine Design Guidelines

SNES sprite limitations are much more forgiving than NES limits but there are still design considerations when it comes to producing high-quality games. This guide will explain the technical aspects of creating sprites for the Super Nintendo and highlight some important terms for developers and artists.
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Proc Gen My Friend

If there’s one genre that’s taken the world of indie games by storm in the last few years, it’s the roguelite. Or, perhaps, the roguelike-like? While the specifics of what to call these games is often argued, most of them are addictive, replayable, and challenging thanks to the magic of procedural generation. Procedural generation is a technique that game developers employ in order to create content that generates its own unique challenges. This means it can reduce development times and costs, and thanks to its unpredictable nature, sometimes surprises both players and developers. What Is Procedural Generation? Simply put, data...
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Let's Talk: A Couch Co-op Work Space

I was reading through one of my absolutely favorite start-up culture evangelists, Pat Riley of GAN, and he brought up something I’ve seen trending more and more the past year:  no cell phone zones in offices. As someone who’s holistically connected to their devices more often than I should be, it really resonated with me, and I had to move forward with it. Check out this photo that Pat was so willing to share from HATCH in Bergen, Norway.  No Phone Zones are for refreshing your mind, switching gears, and keeping it analog.     I couldn’t resist but to collaborate...
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