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Customers are your business. Whether you're B2B, or B2C, this is what allows you to grow.
Diving deeper is almost always better than going wider. Knowing how you can strengthen and deepen the relationship that you have with your customers is a strategy any brand needs for short term, and long term wins.
Customer retention and customer loyalty comes from this type of engagement. Taking a customer first approach like this creates brand champions that will do a lot of your marketing for you, by telling others how great you are.
92% of people trust recommendations from friends and family more than any other form of marketing. This fact alone shows what tremendous opportunity exists with a well executed relationship marketing initiative.
In this e-book, we look at how video games can be applied to deepen that brand engagement.