Game Culture — Food and Video Game Marketing

It’s impossible to escape advertising. They’re even in the games we play. Sometimes it’s as subtle as a vending machine bearing the logo of a real world soft drink, other times you play as a company mascot. It’s an effective way to reach an audience and extend the visibility of a brand, so a lot of companies have dipped their toes into it going as far back as the early 8-bit era of gaming.

This is especially true for companies specializing in food and snacks. Video games and fast food seem to go together like a Whopper and a Coke.

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