Better Branding with Games
Importance of Having Brand Games
Branded games give your audience an extra way of interacting with your brand. Games are the only form of media that you have to actively engage in to utilize. While music and movies can be enjoyed by an engaged audience, most of that audience is consuming the media passively, with something else on their mind. Video games require active participation to continue the experience, which leads to higher consumer levels of engagement. Increased engagement with a brand will help keep customer retention and drive consumer promotion via word of mouth, which is some of the most effective forms of customer acquisition.
Branded games can increase purchases of your product or services. Due to increased engagement, customers not only feel more connected to the brand, but they also find themselves thinking about it more, and the often someone thinks about something, the more likely they are to buy that product, service, or the more likely they are to recommend it to a friend. These purchases can provide rewards in the game, giving positive reinforcement which will only add to customer engagement, which then leads to more purchases, and the cycle continues.
The game can act as an avenue for sales and promotions. The use of the game as a platform to give out coupons and promote sales gives you a way to utilize the gaming market to further enhance engagement that will lead to the cycle of greater engagement and purchases.
Games can be used as a tool rather than just for fun. Gamifying aspects of anything in daily life will enhance the user experience, so even if your brand game is for your internal sales department, the added level of entertainment can be used to drive performance and otherwise increase the value of your company.
Games provide avenues of social sharing. Having a game that is addicting and fun to play can encourage players to share it with their friends. If that game then has a high score feature, the players may feel a need to one-up their friends leading to more game time and more engagement with the product, leading to greater brand engagement, bringing more customers in the engagement cycle for your business. If people can share their high scores to a wider audience, like on social media, not only will that share your name with a wide network of people, but it will be in an unexpected way. Unexpected advertising can gain customer attention in greater ways as they are less prone to tuning it out in the way that it happens when ads are in places people know, thus they cannot passively ignore them.
Giving your app a theme, and releasing it at a key time can not only give you a way to engage with consumers at multiple times throughout the year but can also help build your reputation. For example, apps related to Soccer/Football around the time of the World Cup explode in popularity in the months leading up to the championship game. An app like this for your business can reach a wider audience then you may normally reach because it takes advantage of other events editing that will cross-promote your app, which means that any world cup promotion is in some way promotion for all World cup apps. This same ideology can be applied to events such as the Summer/Winter Olympics, the SuperBowl, the Stanley Cup, or any other large event. These events can provide large seasonal promotions for your business that can be used to keep your business feeling fresh and connected to the people.
Overall, giving your brand a game will utilize the gaming medium to leverage enhanced consumer engagement, and using this as a tool to create deeper engagement and customer retention. Using a game as a way to enhance consumer connections can be doubled as an extra avenue of communication and ways to keep connected, which is important as a way to find new ways to remain connected in a world of endless advertisements and information.
How Mega Cat Studios Can Help:
Mega Cat Studios has been committed to making apps and games for businesses as well as for ourselves. We are focused on the consumer and want to ensure that we are always providing the best experience possible rather than creating a product for a quick sell. We have worked for companies to make apps for the Winter Olympics, for Woodstock, and apps that are used year-round. Our apps are used to increase branding for different companies across a wide variety of sectors, and we have worked on products for food companies, entertainment companies, public sectors, and more.
Our headquarters is in Pittsburgh, Pennsylvania, but our team is distributed across the globe. Our team works to make sure that you’ll have the best game or platform to engage with your consumer base and keep them captivated with your brand, business, or company.
Our company has been able to take the technical lead on products across all forms of media, giving us a diverse skill set that we can bring together to complete any project you have in mind. We can take the technical leadership on any upcoming or existing projects and lead you to a product that you’ll be ready to ship out to bring in new consumers as well as strengthening connections with your current consumer base.
Mega Cat Studios has streamlined our communication system in the house, letting us focus more time on you, and giving you the ability to communicate with us at every facet of production, ensuring that your product is exactly how you envisioned it.
All-in-all, Mega Cat Studios is a group of dedicated gamers who are looking to share their love of gaming by making engaging products that will keep audiences entertained and continually engaging with your brand to keep consumers excited about your brand.
