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CLEANING THE ALLEY
Environment & Community

Being part of a community means taking responsibility for it. Cleaning the Alley is where we focus on local impact, supporting both people and the spaces we share.

Through Reconnect Rush, we partnered with Dell and Goodwill to reimagine e-waste recycling as an interactive experience. Featuring Rico the Raccoon, the project gamifies responsible tech disposal, turning a real-world issue into something engaging, accessible, and action-driven.

On a more local level, we actively support Trash Cat Rescue by hosting and promoting fundraisers that help provide shelter, medical care, and adoption opportunities for animals in need.

Whether it’s through environmental efforts or animal welfare, this is about showing up for the communities around us—and doing what we can to make a tangible difference.