Game Culture
Food talks to us all the time in advertising, in cartoons, and even in video games. Sometimes it’s fun to play with our food, and there have been a number of games over the years that make use of edible protagonists.
Playing video games for a living sounds like a pretty sweet deal. However, this sort of thing takes dedication - to be an Esport contender, you have to play the same game for over a dozen hours a day. What may come as a surprise, however, is how important a good diet is to Esports.
It’s impossible to escape advertising. They’re even in the games we play. Sometimes it’s as subtle as a vending machine bearing the logo of a real world soft drink, other times you play as a company mascot. It’s an effective way to reach an audience and extend the visibility of a brand, so a lot of companies have dipped their toes into it going as far back as the early 8-bit era of gaming.
This is especially true for companies specializing in food and snacks. Video games and fast food seem to go together like a Whopper and a Coke.
