Classic Gaming Brands Spotlight: BAWLS Guarana
Connor McCoy is a Marketing & Digital Communications Coordinator at BAWLS Guarana. He’s a video game enthusiast and is known to be the leading expert in everything BAWLS… probably.
First/Favorite Gaming Memory: (Fairly often this is being answered by simple things like the launch of the Nintendo, playing at an arcade as a teen, or watching a child unwrap a gift on a holiday).
As the youngest in my family, my early gaming memories consist watching my two older brothers play our PS1 while I pleaded with them to pass me the controller. I savored the all turns at Crash Bandicoot I could get.
Though, my favorite gaming memories are the Halo 2 system links days my friends and I would have. We’d scrounge up whatever TVs we could so we could play 8v8 – sometimes four of us playing on a 20” CRT, which is crazy to think about nowadays. Nothing beats playing Halo, pigging out, drinking BAWLS and yelling at your friends for screen looking at 3 am.
About BAWLS Nation & Gaming's History
We have the best loyal fans around – many who have been drinking BAWLS since the very beginning. One of our main fan bases has always been the gaming community and it wasn’t long after the launch in 1996 when BAWLS started sponsoring gaming events and partnering with video games developers.
BAWLS sponsored early Cyberathlete Professional League tournaments around the country. One of the more notable sponsored events was QuakeCon and have been there since the beginning (still the official drink today).
BAWLS in-game cameos throughout the years:
• Run Like Hell (2002) – “Run Like Hell and Grab Your BAWLS” was the slogan to help market this PS2 game in partnership with Digital Mayhem. BAWLS vending machines can be found throughout the game.
• Fallout: Brotherhood of Steel (2004) – That’s right BAWLS is in the Fallout universe. Instead of Nuka-Cola, it was BAWLS Guarana in the vault. Drinking it would give you health and the caps would act as currency.
• Greg Hastings’ Tournament Paintball MAX’D (2005) – BAWLS sponsored bunkers were seen in game because it’s paintBAWL.
What makes BAWLS different than the others?
BAWLS Guarana is infused with the Guarana berry, providing long lasting energy (without the crash). The Guarana berry, found in the Amazon, has a natural caffeine content two times greater than the coffee bean. The berry also gives BAWLS it’s unique flavor; there’s really nothing else like it.
BAWLS is packaged in its signature 10oz glass bottle. The one of a kind bottle is studded for a non-slip grip. There’s just something special about drinking soda out of a glass bottle.
What was the origin of the BAWLS Lan Party?
After BAWLS Guarana launched in 1996, many gamers and techies started to drink BAWLS to fuel their late nights. Turns out BAWLS’ great taste, long lasting energy, cool bumpy non-slip glass bottle, and fun name, just so happened to be the perfect concoction for gamers. BAWLS Lan Parties spawned from these fans introducing it by the case to fuel their gathering. BAWLS caught on and started supporting as many LAN Parties as possible from basement gatherings to small local events. The blue bottled fuel soon became a must have if you were gearing up for a LAN Party.
We still get requests every day to sponsor LAN Parties and we love to support as many as we can!