Modern and retro worlds collide with Pizza Hut's Pac-Man throwback. QR allows you to play an augmented reality Pac-Man game printed on select Pizza Hut pizza boxes.
Pizza Hut CMO George Felix shared the idea behind the new marketing campaign with Adweek saying "It's rooted in all the things that people love about pizza, and the iconic elements of our brand—whether it's the Tiffany lamps, the red cups, the red-and-white checkered tablecloths, or of course, our iconic pizza. And part of that experience that people used to have a Pizza Hut was playing the video games and the table top Pac-Man games. So it's about making all of those things relevant in a new way."
Instead of the nostalgia that you may feel from the classic games like Pac-Man, Pizza Hut has coined a new term, Newstalgia. Call it whatever you want, we're excited for another reason to play more retro games.
The most exciting part about this campaign is that you can enter to win your very own Pac-Man game cabinet by sharing your score on Twitter. That's right, you could have an actual Pac-Man cabinet in your house.
Be right back, we have some pizza to order and some Pac-Man to play!