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      Game Culture — video games

      Monkey Mojo : 6 Facts about Donkey Kong for his 40th Anniversary!

      Monkey Mojo : 6 Facts about Donkey Kong for his 40th Anniversary!

       

      Happy Birthday You Animal!

      This July 9th, Donkey Kong will be celebrating his 40th birthday! Or at least in our world. Canonically, not much is known about his age, but he sure has been at the top of his game for a long time now. He has acted both as an antagonist and protagonist and has shown up in a whole lot of genres of games. But the ape with the red tie still lives on to this day as one of the more popular characters in the pantheon of Nintendo IPs.

      Known as one of the first platformers to have ever existed, the original Donkey Kong game was actually about Mario, then known as Jumpman, well before he found his fame in Super Mario Bros. It featured the plumber trying to rescue his girlfriend, Pauline, from DK’s clutches. And while people who know their DK lore will tell you that the Donkey Kong in this game was actually a younger Cranky Kong, that game will continue to live on in our world as the birth of this iconic ape.

       

       

      Having sold more than 48 million units worldwide across 36 different Donkey Kong titles, Donkey Kong is probably the most profitable ape that Nintendo has ever put out, and with good reason. Spawning critically and commercially acclaimed games of various genres will put any character on the map, and DK has it in spades.

      Of course, aside from playing Donkey Kong games and (hopefully) a surprise announcement or two from Nintendo to complete the number of his games to 40, the best way to celebrate his 40th anniversary is by knowing more about him. And what better way to do that than by hearing about some really interesting trivia about our ape of the hour?


      DK-ception

      Donkey Kong giving a thumbs up
      Do you think this is old school?

      Donkey Kong 64 hits the sweet spot in terms of a 3D platformer during the N64 era, and for good reason. It featured controls that made sense, mechanical breadth, and an emphasis on exploration. And while it doesn’t hold up quite as nicely as Super Mario 64, it still did its job as a solid entry to the series back then.


      However, one surprising thing that you need to consider if you want to beat the game is that to do so, you must be able to clear 100m in the original Donkey Kong game twice to progress in the game! It’s not even a side quest or a hidden mini-game. It’s a requirement if you want to see the ending. So you better know how to play the original DK if you want to finish DK64.


      It’s On like What?

      Donkey Kong wearing a tie, giving a thumbs up with the quote " It's on like Donkey Kong"
      I’ve never heard anyone say this in real life

      This one’s especially weird. The saying “It’s on like Donkey Kong” is patented and trademarked.  Nintendo is known for being fierce when defending their IPs and Donkey Kong is no exception.


      As for why you would ever want to say that or how it even came about, the phrase is actually just a variation on saying “It’s on.”, but adding Donkey Kong in the mix somehow made it more humorous and sharper. And Ice Cube was the first person who publicly said it in one of his raps with a very NSFW title. So, yeah, maybe try to stay away from saying that in public.


      King Donkey

      King Kong with his mouth open, baring his teeth.
      Yeah, totally not the same ape

      Ever wondered why no one is legally trying to fight about Donkey Kong and King Kong’s obvious resemblance, especially with them both being Kongs and them both being apes who kidnapped ladies? Well, there was a lawsuit revolving around that similarity. Universal Studios tried to sue Nintendo for allegedly infringing on copyright, and they did this when they saw Nintendo raking in a huge $180 million in sales for the original DK game.


      The only problem with that was Universal didn’t own King Kong because the story and character was already in public domain by the time DK showed up. Which meant that Universal wouldn’t be able to get a slice of the cash pie that they thought they would get a lick of.


      Gender Swap

      Simian kidnappings have thankfully decreased in recent years.

      Due to the time period that the original Donkey Kong game was released, it was unprecedented to have protagonists that are ladies in video games. Yeah, those were pretty bad times. But this is made even more apparent when the current generations take a look at these older titles and question why they can’t play as a different gender.


      Mike Mika, a video game developer, had a daughter who was pretty disappointed about not being able to “play the girl” despite there being a sprite for Pauline. So as someone adept at game code, he studied and hacked into the original Donkey Kong’s code so that his daughter could play the girl and have Mario be DK’s hostage. What a great dad!


      Simian Story

      That can't possibly be good for structural integrity, DK.

      While not the first game to introduce cutscenes to the video gaming world, it was surely one that helped popularize the concept. The original arcade version of Donkey Kong opened with a scene where Donkey Kong climbs a set of ladders with Pauline in tow, then stomps his feet to create the first level’s layout before taunting Mario and setting the stage for the entire game.


      This is quite significant for several reasons. Donkey Kong turned out to be more popular than anyone ever expected, which, in turn, had more eyes set upon it. And with that many people seeing it, it inadvertently caused these same people to expect stories to be told in their games, which propagated the use of cutscenes in video games.


      Mario, Questionable Pet Owner

      Mario in a bathing suit, walking along the sand with a puppy.

      Hoping he won’t mistreat you, Lil pupper!


      Yep, you read that right. Mario owned Donkey Kong, keeping the poor guy as a pet. So why did Donkey Kong even try to kidnap Pauline? Apparently, it’s because Mario was such a bad master that DK got frustrated with the whole ordeal and kidnapped Mario’s then-girlfriend as revenge.


      At least now you know why that game has the villain as its titular character. DK was just a sad little ape pet who just wanted to be loved by his master. Humans are the real evil or something. But hey, at least Mario became more animal friendly in the later games, right? After all, he would crush goombas underfoot so that he can rescue Princess Peach in later games. Wait a minute...


      Premium Primate

      Happy Early 40th anniversary to you, Donkey Kong! Maybe we should bake a giant banana cake, eh? We're set to stream some Diddy Kong Racing, or play some Super Smash Bros. Our plan for the big day? Nothing but Donkey Kong all day long. No matter which way you want to celebrate him turning 40, you've still got time to round out your collection of all 36 titles!


      So there you have it, some sweet trivia about our favorite anthropoid. Which of these was the most interesting for you? Did you already know any of these? Or maybe you want us to know something about Donkey Kong that we didn’t mention in our list? Let us know over on our twitter page!

      Better Branding with Games

      Better Branding with Games

      Importance of Having Brand Games

      Branded games give your audience an extra way of interacting with your brand. Games are the only form of media that you have to actively engage in to utilize. While music and movies can be enjoyed by an engaged audience, most of that audience is consuming the media passively, with something else on their mind. Video games require active participation to continue the experience, which leads to higher consumer levels of engagement. Increased engagement with a brand will help keep customer retention and drive consumer promotion via word of mouth, which is some of the most effective forms of customer acquisition.

      Branded games can increase purchases of your product or services. Due to increased engagement, customers not only feel more connected to the brand, but they also find themselves thinking about it more, and the often someone thinks about something, the more likely they are to buy that product, service, or the more likely they are to recommend it to a friend. These purchases can provide rewards in the game, giving positive reinforcement which will only add to customer engagement, which then leads to more purchases, and the cycle continues.

      The game can act as an avenue for sales and promotions. The use of the game as a platform to give out coupons and promote sales gives you a way to utilize the gaming market to further enhance engagement that will lead to the cycle of greater engagement and purchases.

      Games can be used as a tool rather than just for fun. Gamifying aspects of anything in daily life will enhance the user experience, so even if your brand game is for your internal sales department, the added level of entertainment can be used to drive performance and otherwise increase the value of your company.

      Games provide avenues of social sharing. Having a game that is addicting and fun to play can encourage players to share it with their friends. If that game then has a high score feature, the players may feel a need to one-up their friends leading to more game time and more engagement with the product, leading to greater brand engagement, bringing more customers in the engagement cycle for your business. If people can share their high scores to a wider audience, like on social media, not only will that share your name with a wide network of people, but it will be in an unexpected way. Unexpected advertising can gain customer attention in greater ways as they are less prone to tuning it out in the way that it happens when ads are in places people know, thus they cannot passively ignore them.

      Giving your app a theme, and releasing it at a key time can not only give you a way to engage with consumers at multiple times throughout the year but can also help build your reputation. For example, apps related to Soccer/Football around the time of the World Cup explode in popularity in the months leading up to the championship game. An app like this for your business can reach a wider audience then you may normally reach because it takes advantage of other events editing that will cross-promote your app, which means that any world cup promotion is in some way promotion for all World cup apps. This same ideology can be applied to events such as the Summer/Winter Olympics, the SuperBowl, the Stanley Cup, or any other large event. These events can provide large seasonal promotions for your business that can be used to keep your business feeling fresh and connected to the people.

      Overall, giving your brand a game will utilize the gaming medium to leverage enhanced consumer engagement, and using this as a tool to create deeper engagement and customer retention. Using a game as a way to enhance consumer connections can be doubled as an extra avenue of communication and ways to keep connected, which is important as a way to find new ways to remain connected in a world of endless advertisements and information.


      How Mega Cat Studios Can Help:

      Mega Cat Studios has been committed to making apps and games for businesses as well as for ourselves. We are focused on the consumer and want to ensure that we are always providing the best experience possible rather than creating a product for a quick sell. We have worked for companies to make apps for the Winter Olympics, for Woodstock, and apps that are used year-round. Our apps are used to increase branding for different companies across a wide variety of sectors, and we have worked on products for food companies, entertainment companies, public sectors, and more.

      Our headquarters is in Pittsburgh, Pennsylvania, but our team is distributed across the globe. Our team works to make sure that you’ll have the best game or platform to engage with your consumer base and keep them captivated with your brand, business, or company.

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      All-in-all, Mega Cat Studios is a group of dedicated gamers who are looking to share their love of gaming by making engaging products that will keep audiences entertained and continually engaging with your brand to keep consumers excited about your brand.